Exploring sustainability in indian pharmaceutical industry

Abstract

Use of technology in this era requires organizational goals to be met more than just maximizing profit and capturing more and more market share. The aim of this research is to explore sustainability awareness in Indian pharmaceutical industry by considering social well-being along with economic and environmental aspects and attainment of key drivers. Despite moving towards 21st century, it is a fact that sustainability and related practices in Indian pharmaceutical industry is still in its infancy. Thus, looking at sustainability comprehensively, its awareness and related practices needs to be explored by incorporating them at strategic, tactical and operational level functions of a pharmaceutical organization. Once these aspects are explored, this will not only help to improve the environmental performance of an organization but also enhance managerial capability and decision-making capacity. This work has been carried out as a part of an ongoing research to identify and establish theoretical relationship between sustainability awareness, triple bottom line and key drivers. Therefore, it is expected that its practical implementation can be achieved in future with greater clarity.