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Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context
Srivastava, A.
;
Dey, D. K.
;
M.S., B.
(
2021-07-08
)
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Author
Dey, D. K. (1)
M.S., B. (1)
Srivastava, A. (1)
Subject
Brand authenticity (1)
Brand credibility (1)
Emerging market (1)
Global brand (1)
Local iconness (1)
Perceived brand globalness (1)
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Date Issued
2021 (1)