Abstract:
Use of technology in this era requires organizational goals to be met
more than just maximizing profit and capturing more and more market share. The
aim of this research is to explore sustainability awareness in Indian pharmaceutical
industry by considering social well-being along with economic and environmental
aspects and attainment of key drivers. Despite moving towards 21st century, it is a
fact that sustainability and related practices in Indian pharmaceutical industry is still
in its infancy. Thus, looking at sustainability comprehensively, its awareness and
related practices needs to be explored by incorporating them at strategic, tactical and
operational level functions of a pharmaceutical organization. Once these aspects are
explored, this will not only help to improve the environmental performance of an
organization but also enhance managerial capability and decision-making capacity.
This work has been carried out as a part of an ongoing research to identify and
establish theoretical relationship between sustainability awareness, triple bottom line
and key drivers. Therefore, it is expected that its practical implementation can be
achieved in future with greater clarity.
